SwissExpo – The No.1 dairy competition in Europe– is the leading cattle breeding event. Launched in 1996, SwissExpo is now one of the top three dairy exhibitions in the world, together with the World Dairy Expo (USA) and the Royal Winter Fair (Canada). 

Every year, over 1,000 cows and heifers from the eight main dairy breeds come from a wide range of countries to parade in the ring. This internationally renowned competition is an open show, welcoming Swiss and European breeders.

SwissExpo is also an agro-technical exhibition aimed at industry professionals, as well as an agricultural platform open to the general public. It provides a link between city and country, breeders and the public, agricultural products and consumers: a great farming get-together in a friendly, festive atmosphere. Whether they are professionals or members of the public, visitors will enjoy a unique experience among the barns, in the presentation ring, as well as the numerous traditional restaurants and the regional produce market.